Monday, September 15, 2008

Big Corn strikes back


Ezra Klein over at The American Prospect takes on big corn's $30 million p.r. pushback. Seems the anti-high fructose corn syrup campaigns are hitting them in the pocketbook. But beyond the $50 billion in subsidies we've turned over to the corn companies over the past ten years, there's the issue of how it contributes to obesity in America, and particularly among the poor.
That's the primary way the syrup contributes to obesity: Not by being more fattening, but by being so heavily subsidized that it makes it far cheaper to sustain yourself on sweetened carbohydrates than on nutritious food.
At some point during my stint as a flack for an anti-hunger group in Washington, D.C. some K Street think tank came out bashing poor people for being, in general, big boned. There can't be a hunger problem in America because all the poor people are fat, so the thinking went. I got tons of media calls following that one but it was probably the easiest spin-job I ever had to pull. I couldn't believe it but most of the reporters had never in their lives considered the shocking cheapness of unhealthy, processed foods versus vegetables, meats, etc. The calls went something like this:

Reporter: You're saying 42 million Americans don't always know where their next meal is coming from.
Me: Right.
Reporter: But they're fat. How can they be hungry?
Me: People will do whatever it takes to feed their families. If that means 39-cent mac and cheese every other night, so be it. It gets the kids fed.
Reporter: So, that's good, right?
Me: In the short term. But their bodies turn the stuff into fat more than if they'd had, say, veggies, a chicken breast and some beans for dinner.
Reporter: Okaaay.
Me: So what's the most expensive thing in the grocery store? Meats, fresh vegetables, stuff that's good for you.
Reporter: Oh.
Me: Yeah, they're not eating spinach and salad and whole grains and meat. They're eating McDonalds and Rice a Roni and Hamburger Helper. It gets you fed but it's nothing but cheap calories and salt.
Reporter: Jeez, I've never really thought of it like that.

I was never really sure why the interaction was quite the epiphany it was, but it was. And corn syrup is part of the problem. Think about it. What if we eliminated corn subsidies and spent that $5 billion a year making sure low-income people had better access to fresh food?

4 comments:

Anonymous said...

I think this line of thinking (i.e., people aren't starving if they're fat) is very dangerous. Malnutrition doesn't necessarily mean a person looks like a skeleton. The days of the haves being plump and the have-nots being scrawny are over thanks to processed foods and HFCS.

Scott said...

You're exactly right. Hunger is a condition of the body not getting what it needs, not merely the sensation of not being full. There's a big difference.

Anonymous said...

I agree. Free food for everyone.

Anonymous said...

Sorry to be so late with my comments, but I just read this post. I can't tell you how much I agree and appreciate what you've said here. There is so much about the issues and culture of poverty that so many people just don't get because they can only see the world through their middle class (or upper class) lenses.

Not only do people who have to live on cheap processed foods containing, among other things, lots of HFCS have health problems, but children who grow up with these nutritional deficiencies often have lots of learning and behavioral problems, too. Step into our schools and look at the economic status of the majority of kids who suffer from learning and/or behavioral problems. Don't misunderstand what I am saying here, all of these kids' problems are not caused by malnutrition and there are plenty of well-fed middle class kids with problems, too. But, make no mistake, kids living in poverty are over-represented in the groups of students with learning and behavioral issues. If you don't feed your brain properly it isn't going to develop optimally.